Ordinary people make extraordinary music
One elegant system for turning a release into momentum, from first listen to lasting audience.
The house
Butterfly is the growth house for independent artists. We bring strategy, creative testing, and audience learning into one considered place.
The campaign intelligence
Give every song a fair shot. ADAM helps you test creative, read the signal, and put spend behind the moments that move people.
Talk to us about ADAM ↗The release rhythm
Keep the work moving. Plan, pace, and publish the world around your next release without losing the thread.
Plan a release ↗
Our Point of View
Good marketing does not flatten an artist into a format. It finds the living thread in the work, then gives it somewhere to travel.
Your next release
Tell us what you’re releasing, where it is now, and where you want it to go.
Build your release plan ↗