Butterfly.fm / Privacy

Privacy, in plain language.

Effective date: October 6, 2026. This policy explains how Butterfly.fm (“Butterfly,” “we,” “us”) handles information when you visit butterfly.fm, contact us, or use ADAM and related services.

Before launch, replace the contact email and company legal name below with your final operating details. This page is written as a review-ready baseline, not legal advice.

Information we collect

We may collect information you give us, such as your name, email address, artist or company details, release information, and messages you send to us.

When ADAM is connected to advertising platforms, we may process campaign identifiers, ad performance metrics, creative metadata, audience or placement reporting, and account identifiers needed to provide the service. We do not ask for or intentionally collect sensitive personal information.

Our website may receive basic technical information such as browser type, device information, approximate location derived from IP address, and pages viewed. We will only use analytics or advertising cookies where permitted and disclosed.

How we use information

Provide, maintain, and improve Butterfly and ADAM.
Analyze campaign performance and help customers make better release decisions.
Respond to requests, provide support, and send service communications.
Protect the service, prevent abuse, and meet legal obligations.

How we share information

We may share information with service providers that host, secure, analyze, or support the service; with advertising and data platforms when a customer authorizes those connections; or when required by law. We do not sell personal information.

Retention and security

We retain information only as long as needed for the purposes above, legitimate business records, or legal requirements. We use reasonable administrative, technical, and organizational safeguards, but no service can guarantee absolute security.

Your choices and rights

You may ask us to access, correct, export, or delete personal information we control, subject to applicable law. Email privacy@butterfly.fm or use our data deletion page.

Contact

Privacy questions: privacy@butterfly.fm. Butterfly.fm, [insert legal entity and mailing address before launch].